Lexington Legends
Ballpark Scavenger Hunt | CMS Dashboard
Challenge
The Convention and Visitor Bureau of Lexington wanted to create a more
hands-on personalized experience for tourists and locals visiting downtown Lexington KY.
They wanted their app to become an entertaining and resourceful tool to provide awareness
of historical facts of downtown Lexington and drive awareness of local businesses.
Modules
Branded Icons and Waypointing
Image Recognition
iBeacon Integration
Murals Brought to Life
AR Video Building Overlay
Audio Overlay / Script Writing
Animated 3D AR Elements
Sponsor Activation
Rewards Redemption
Results
Increased Visit Lex App Downloads
365 Days of Visitor Engagement
Local Business Awareness and
Engagement
Employee Recruitment / Retention
Real-time Customer Insights
New Revenue Stream Generation
Andy Shea, Owner & CEO, Lexington Legends
Gamifi is some awesome technology. I have been able to partner with them on many different projects and facets of our business and operation. Ever since we had the Lexington Legends Experience installed in our stadium, there has been a noticeable amount of engagement and attention. Especially with the younger generation. Michael and the team have always been responsive and put us first in every discussion about strategy and budget. They worked great with MLB and completely took all the work off of our hands with integrations. I couldnt recommend this team enough!