VisitLEX
iOS App | CMS Dashboard
Challenge
The Convention and Visitor Bureau of Lexington wanted to create a more
hands-on personalized experience for tourists and locals visiting downtown Lexington KY.
They wanted their app to become an entertaining and resourceful tool to provide awareness
of historical facts of downtown Lexington and drive awareness of local businesses.
Modules
Branded Icons and Waypointing
Image Recognition
iBeacon Integration
Murals Brought to Life
AR Video Building Overlay
Audio Overlay / Script Writing
Animated 3D AR Elements
Sponsor Activation
Rewards Redemption
Results
Increased Visit Lex App Downloads
365 Days of Visitor Engagement
Local Business Awareness and
Engagement
Employee Recruitment / Retention
Real-time Customer Insights
New Revenue Stream Generation
Mary Quinn Ramer, President, VisitLEX
VisitLEX was thrilled to partner with Gamifi on an augmented reality tour of downtown Lexington hot spots. The entire team leaned in with their creative ideas and skills for a flawless launch of our scavenger hunt. Destinations that really hook visitors—and convert them into lifelong fans—are always looking for fun and engaging ways to showcase the destination and offer authentic experiences. Technology plays a key role in those experiences today, and the team at Gamifi gave us everything we needed to leverage augmented reality in an incredibly cool manner. Plus, the team is just so much fun to work with on this type of project!
In the Media
VisitLEX unveils augmented reality app
LEXINGTON, Ky. — The larger-than-life mural of Abraham Lincoln in downtown Lexington now comes to life – thanks to a new augmented reality app unveiled Thursday by VisitLEX.
Interactive app brings downtown Lexington to life
The new “VisitLEX Experience” app guides visitors through 10 points of interest in the downtown area …
Take A Tour Through Lexington In Augmented Reality
The travel industry is one of several industries that have turned to immersive technology such as virtual reality (VR) and augmented reality (AR) in order to showcase what various destinations have to offer.